#venue

It used to be Location Location Location, but in 2026 its now Venue Venue Venue

The power of place: Why venue choice will define your event success in 2026! As competition for attention in the events industry continues to intensify, one factor stands out as a true differentiator: venue choice. In a landscape where creativity and storytelling hold more weight than ever, the location of an event is no longer just a backdrop — it’s the cornerstone of the experience. For 2026, Wave are seeing UK clients place growing importance on venues that do more than si