Are you missing out on event attendees?

Designing events for every mind:

Why sensory-inclusive planning matters - Did you know that 85% of neurodivergent individuals have avoided events due to sensory concerns?

That’s a powerful reminder that even the most beautiful venues, engaging speakers, or refined menus can’t make an impact if guests don’t feel comfortable being there in the first place.

As event professionals, we pride ourselves on creating experiences that bring people together—but inclusivity must extend beyond accessibility ramps and dietary options.

For neurodivergent guests, sensory comfort can make the difference between attending an event with confidence or staying home to avoid discomfort altogether.

Understanding sensory sensitivity

Neurodiversity encompasses autism, ADHD, dyslexia, and other conditions that affect how individuals process information and sensory input. For many, certain event environments—flashing lights, loud music, busy spaces—can trigger sensory overload.

The challenge is that these elements are often core to event design: think buzzing receptions, bustling service teams, and ambient lighting meant to impress.

However, small and thoughtful adjustments can transform a standard event into an inclusive experience.

Practical ways to make events sensory-friendly

• Create quiet zones – Offer calm, low-stimulation spaces where guests can step away to recharge.

• Adjust lighting and sound levels – Avoid harsh strobe lighting and balance background music so that conversations remain comfortable.

• Offer clear communication – Share event details in advance (layout, noise levels, timings), helping attendees prepare mentally.

• Train your team – Equip your staff with basic understanding of neurodiversity. Friendly, patient, and aware service teams make a world of difference.

• Personalise when possible – From optional sensory packs (ear defenders, tinted lenses) to choice-based seating, small options increase comfort and inclusion.

Why it matters for organisers

Aside from being the right thing to do, sensory-inclusive design is good business. Events that feel safe and inclusive attract a broader audience, earn loyalty, and build reputation. Neurodivergent guests—and their networks—notice when organisers take their needs into account.

At Wave, we see inclusion as central to hospitality. and as part of our brand opening with Sephora Oxford the Sunday morning ADHD immersive session had a massive impact.

Our teams are trained to recognise and respect a wide range of guest experiences—ensuring service that adapts, not overwhelms.

The goal is simple: enable every guest to connect, celebrate, and enjoy events that truly welcome all.

Booking staff for your next event

www.wavestaffing.co.uk

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