Case study - Brand promotion
- Wave Staffing Editor
- 5 hours ago
- 2 min read
Suzuki cars promotional data collection support
Background
Suzuki Cars UK planned a four-day promotional campaign to generate consumer interest and collect valuable market data across the Oxfordshire region. The campaign was managed by ADS Creative Solutions, a marketing agency overseeing activation logistics and creative output. Following the initial introduction from ADS, coordination continued directly with Sportif Suzuki Long Hanborough, the local dealership representing Suzuki in the campaign.
Wave Staffing was engaged to supply experienced data collection and event support personnel capable of managing high public engagement while maintaining brand professionalism over the full promotional period.
Client Objectives
The client’s key goals were to:
Generate accurate visitor data and customer insights during the promotion.
Ensure consistent brand representation through professional, engaging staff presence.
Deliver a seamless on-site experience that encouraged participation and trust.
Support the internal marketing team with hands-on event assistance and lead qualification.
Our Engagement Process
Briefing and Requirements Alignment: Wave Staffing worked closely with both ADS Creative Solutions and Sportif Suzuki to confirm data collection targets, site logistics, and staffing numbers.
Staff Selection: Personnel with prior automotive, brand promotion, and public interaction experience were shortlisted. Each staff member underwent a tailored briefing on Suzuki’s brand values, promotional tone, and data privacy requirements.
On-Site Coordination: A dedicated Wave Team Leader was appointed to oversee shift scheduling, staff motivation, and daily reporting to the dealership.
Quality Control and Feedback: Mid-campaign check-ins ensured data accuracy, staff consistency, and high engagement quality with participants.
Results and Highlights
Successfully staffed and managed the four-day campaign, delivering uninterrupted coverage throughout all activation hours.
Communicated over 600+ customer interest data entries, exceeding the initial target by 20%.
Maintained 100% staffing attendance and client satisfaction, with positive feedback on staff professionalism and energy.
Enabled prompt, daily delivery of clean data reports to the client’s ownership team for immediate follow-up.
The key point of the event was that the public were very interested in the vehicles and wanted to obtain more information but were reticent to provide personal details for capture.
Client Testimonial
“Really pleased with what you've done for us. The feedback has been really appreciated. I'm sure we will eventually see some positive results. Look forward to working with you and the team again .”— MD, Sportif Suzuki Long Hanborough
Conclusion
This project demonstrated Wave Staffing’s ability to respond quickly to agency-led activation briefs, seamlessly transition into direct client communication, and deliver exceptional results under tight timelines.
Our well-trained event data staff not only supported Suzuki’s promotional goals but also strengthened the dealership’s local brand engagement through a friendly and professional presence.
Please call Wave to help at your next brand promotion
Comments