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Client types at Events

  • Writer: Wave Staffing Editor
    Wave Staffing Editor
  • Apr 23
  • 2 min read

Understanding Client Types in Event Management:


A Guide for Event Staff


As event staff, it's crucial to understand the diverse range of clients you'll encounter.


Each client type requires a unique approach to ensure their needs are met and their experience is memorable.


In this article, we'll explore the terminology used for different client types, from Principal to Standard Guest, and provide insights on how to effectively manage them.


1. Principal


The Principal is typically the main decision-maker or the person of honour at an event. This could be a VIP guest, a keynote speaker, or the host of a private event. Principals often have specific requirements and expectations, such as customised accommodations or special arrangements. Event staff should ensure that these needs are met promptly and discreetly.


2. VIP Guests


VIP Guests are high-profile attendees who require special attention. They may include celebrities, dignitaries, or influential business leaders. Event staff must provide these guests with personalised service, ensuring their comfort and security throughout the event.


3. Standard Guests


Standard Guests are the general attendees at an event. They may include conference delegates, festival-goers, or wedding guests. While they don't require the same level of personalised service as VIPs, it's essential to ensure they have a positive experience by providing clear information, efficient logistics, and friendly support.


4. Event Clients


Event Clients are the individuals or organisations that hire event planners or venues to host their events. They can be categorised into several types based on their behaviour and expectations:


  • The 'Demanding' Client: These clients know exactly what they want and expect immediate results. They can be forthright and may not respect traditional planning processes. Event staff should be proactive and flexible to meet their demands while maintaining professional boundaries.


  • The 'Excitable' Client: These clients are enthusiastic about every detail of the event. They require engagement and energy from event staff to match their excitement. By feeding off their enthusiasm, staff can create a more engaging experience for attendees.


  • The 'Picky' Client: These clients are meticulous about every aspect of the event. They may require multiple options and revisions. Event staff should remain patient and offer a variety of choices to satisfy their needs.


  • The ‘Do-Whatever’ Client: These clients are relaxed and trust event staff to make decisions. While it's easy to manage them, it's important to encourage their input to ensure they feel invested in the event's success.


Conclusion


Effective event management involves recognising and catering to the diverse needs of different client types. Whether it's a Principal, VIP Guest, or a demanding event client, each requires a tailored approach to ensure satisfaction and a successful event.


By understanding these client types and their unique requirements, event staff can deliver exceptional service and create memorable experiences.




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