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The X factor for brand promotions
Why Brand Promotions Need More Than One Attempt Brand promotions can be powerful tools for attracting attention, increasing sales and strengthening relationships with customers. However, a single promotion can rarely deliver the complete solution. Even the most carefully planned campaign may only reach part of the intended audience, generate limited engagement or reveal valuable insights that were not visible before launch. Successful brand promotion is not about creating one

Chris Jones
Aug 127 min read


Overcoming your fears
The top five concerns for an event organiser /planner when dealing with a new event agency would be as follows: Concerns: First, making sure the staff are reliable and show up on time; Second, that they have the right skills and training for roles like registration or ushering; Third, providing enough people to cover unforeseen needs or last-minute changes; Fourth, ensuring the team understands the event brand and guest experience expectations; and Fifth, having clear communi

Chris Jones
Jul 301 min read


Key elements for a London event organiser/planner bringing an event to Oxford/shire
Key elements for a London event organiser/planner bringing an event to Oxford/shire

Wave Staffing Editor
Jul 293 min read


What's the expected outcome?
What is the expected outcome of your event/brand promotion?

Wave Staffing Editor
May 113 min read


What's in a name?
what's in a name when naming your event in 2026

Wave Staffing Editor
Mar 242 min read


Case study - Brand promotion
Case Study - Brand Promotion

Wave Staffing Editor
Mar 112 min read

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